FREEDOMFEST
Atlanta’s biggest Juneteenth weekend. A citywide celebration of culture, family, food, music, parade energy, wellness, and community power.
The Weekend
3 days of freedom.
3 days of unity.
Friday
June 19
Opening Energy
Opening night sets the tone. Kickoff energy, family-friendly programming, and the Juneteenth Jubilee Moment.
- 12pm–8pm music programming
- R&B, A-Town classics, Afrobeats
- Juneteenth Jubilee Moment
Saturday
June 20
Festival Peak + Parade Day
Festival peak. The Freedom Day Parade steps off at 10AM, then the park fills with culture all day.
- 10am Freedom Day Parade
- Whip Addict + Kulture Market
- Make Atlanta Great Again Moment
Sunday
June 21
Father's Day + 5K + Closing
Father's Day + 5K + the closing moment. Wellness, tribute, gospel-into-soul, and one more jam.
- Freedom 5K Run/Walk/Roll
- World's Largest Father's Day
- Liberation Sound + Last Cookout
Featured Activations
The weekend is bigger than a stage.
12+ programmed activations across 3 days. Parade. Car show. Shoe drive. Art exhibition. Streetwear market. Mental health. Double Dutch. 5K. Father’s Day. Health clinic. Family zone. Ambassadors. Plus the main stage.
Passes • Submissions • Experiences
Lock in your weekend.
General admission is free with the mandatory waiver and RSVP. Beyond that — competition entry, vendor placement, VIP, chair rentals, all-you-can-drink, and submission tracks for art, cars, and the Black Market.
Free • RSVP Required
Day / Weekend Pass
Free admission with mandatory waiver. RSVP locks in your spot, gets you weekend updates, parade times, and surprise drops.
Sign-Up Required
Competition Entry
Sign up for any tournament or eating competition. DM @thefreedomfestatl or use the bracket form.
Apply • Reserve
Submissions
Vendor Submission
Apply to sell food, merch, art, products, or community goods across the 3 days.
Art Submission (Taste of Art)
Submit your work for the curated Black creativity art show & exhibition.
Car / Club Submission (Whip Addict)
Register your low rider, truck, custom, bike, or buggy. Also for car clubs and motorcycle clubs.
The BLK Market Submission
Black-owned business marketplace. Apply for vendor placement in the BLK Market.
Fraternity / Sorority Entry
Divine 9 chapter registration. Reserve your tent, parade slot, and yard show time.
VIP • Reserved
Premium Experiences
Father's Day Experience
Reserved seating + tribute moment + dad gift bag for the World's Largest Father's Day Celebration.
VIP Area Access
Elevated viewing, dedicated bar, restroom access, exclusive entry.
VIP Seating / Couch
Reserved couch seating in VIP. Up to 6 guests per couch.
Chair Rental
Reserve a chair on the lawn for the main stage area. Picked up at the entrance.
All You Can Drink Pass
Unlimited beverages all weekend at participating bars + tents.
Black Pages Entry
Get your business listed in the official Freedom Fest Black Pages directory.
Donations
Give Back
Sole Exchange Donation
Donate sneakers (primarily Air Force 1's) to the shoe drive. Drop off all weekend.
Tournaments & Competitions
Compete for bragging
rights eternal.
8 tournaments and competitions across the weekend. Card play. Sports. Eating contests. Cash prizes and culture clout on the line.
DM @thefreedomfestatl to enter any tournament.
Or use the bracket form if you prefer email confirmation.
Music Schedule
All ages. All weekend.
Family-friendly. Culture-forward.
Hour-by-hour programming across all three days. Soul. R&B. Afrobeats. Amapiano. Gospel. ATL classics. Old school vs new school.
12:00 PM
1:00 PM
Welcome to the Yard
Soul, funk, gospel-inspired instrumentals, cookout classics.
1:00 PM
2:00 PM
R&B on the Lawn
Mary J. Blige, Usher, Alicia Keys, Musiq, Jill Scott, Maxwell-type energy.
2:00 PM
3:00 PM
A-Town Day Party
Clean ATL classics: OutKast, Goodie Mob, TLC, Monica, Ludacris, T.I., Jermaine Dupri.
3:00 PM
4:00 PM
Tik Tok Hour
Clean TikTok, dance, bounce, Jersey club, kid-safe party records.
4:00 PM
5:00 PM
Auntie Nem
Line dances, cookout classics, family-friendly bounce, old-school party songs, Southern feel-good records.
5:00 PM
6:00 PM
Riddim & Rum
Afrobeats, Amapiano, Caribbean blends, dancehall-friendly clean edits.
6:00 PM
7:30 PM
Freedom Fest Kickback
Black classics, ATL hits, Afrobeats, clean party anthems.
7:30 PM
8:00 PM
Juneteenth Jubilee Moment
Juneteenth acknowledgment, community shoutouts, weekend preview.
Opening Energy
8 hours of programming across 12:00 PM – 8:00 PM.
Juneteenth Atlanta
Parade & Music Festival
The Freedom
Day Parade.
Marching bands, majorettes, floats, low riders, marching horses, bikes, buggies, dance crews, fraternities and sororities, schools, and community groups. A powerful celebration of culture, unity, freedom, and justice for all.
Saturday • June 20
10AM Step Off
Route
Auburn Ave → 10th St NE
Televised on
ANF / Peachtree TV
Walking Map
Auburn Ave to Piedmont Park.
The parade lines up at the staging area near MLK Jr. National Historical Park and steps off down Boulevard, ending at 10th St NE / Piedmont Park.
Start
Auburn Ave NE • MLK Jr. Park
Route
Boulevard NE
End
10th St NE • Piedmont Park
Watch Live
Line up on Boulevard NE from Auburn Ave to 10th Street.
The Yard • Divine 9
Greek. Culture. Unity.
The Yard takes Piedmont Park. All seven National Pan-Hellenic chapters present — strolls, step shows, yard tents, tributes, and the brotherhood/sisterhood that built the culture.
Alpha Phi Alpha
Leadership. Legacy. Excellence.
Kappa Alpha Psi
Smooth. Sharp. Legendary.
Omega Psi Phi
Stomp. Energy. Tradition.
Phi Beta Sigma
Brotherhood. Energy. Style.
Iota Phi Theta
Style. Intellect. Brotherhood.
Alpha Kappa Alpha
Pretty. Poised. Powerful.
Delta Sigma Theta
Legacy. Service. Sisterhood.
One Greek Family
Culture. Legacy. Unity. Black Excellence Everyday.
Live Stage Experiences
Live, interactive, unforgettable.
Beyond the music — interactive live stages running across the weekend. Career networking. Karaoke. Family Feud-style trivia. Magic for all ages.
Full Programming Tree
Everything happening, all weekend.
41+ programmed moments across 4 categories — activations, competitions, exhibits, and the stage show.
Confirmed Vendors
Eat the culture.
Food, beverage, dessert, and lifestyle brands set up across the vendor village. The first wave — more to be announced.
Angel Wings
Food
Patty Daddy
Food
Taco Yaki
Food
Mojo Juice
Beverage
Espresso Co.
Beverage
Pasta Bish
Food
Sweet Tooth
Dessert
Toss'd
Food
Bodega Bodega Bodega
Convenience
Reset Therapy
Massage
Founding Sponsors
Powering the movement.
Brands investing in Atlanta culture. Sponsor stages, vendor village, parade, and signature activations.
Infinity Water
Hydration
Goodfellas Pizza
Food
Happy Hour ATL
Beverage
God Is Dope
Lifestyle
Read the issue.
The full 20-page Freedom Fest magazine — Juneteenth meaning, the festival, the parade, the 5K, health clinic, men’s mental health, Father’s Day, Make Atlanta Great Again movement, Taste of Art, the Kulture, Whip Addict, Sole Exchange, the ecosystem, and our partners.
Black
Excellence.
Freedom Fest is more than a weekend — it’s a tribute. We honor every voice, every legacy, and every culture-shifter who built the road we walk. From those whose names rang first to those still writing the future.
Our Legacy
Our Power
Our Future
Built by us. Inspired by them. Elevated forever.
Choose Your Lane
One weekend. Every way to plug in.
Attending, vending, sponsoring, volunteering, performing, marching, donating, or bringing a group — every lane routes to its own funnel.
Powered By
The Kollective family.
Freedom Fest is presented by Make Atlanta Great Again and powered by KHG brands, community partners, and culture leaders.
Frequently Asked
Got questions?
Yes — general admission is completely free. All are welcome. VIP and select activations have separate registration.
Piedmont Park in Atlanta, GA. The Freedom Day Parade routes through the surrounding streets — from Auburn Ave at MLK Jr. National Historical Park up Boulevard to 10th St NE — ending at the park.
June 19–21, 2026 — Juneteenth weekend, which also includes Father's Day Sunday. Music programming runs from midday through evening each day.
All tournaments and competitions (Spades, Bidwis, Chess, Cornhole, 3v3 Soccer, Pie, Watermelon, Glizzy) take signups via DM to @thefreedomfestatl on Instagram, or through the form on each tournament's page.
Apply through the Vendors lane. We accept food, merch, art, products, and community booths. Streetwear vendors apply through the Kulture lane.
Sponsorship packages range from parade naming rights to stage sponsorships to vendor village naming. Submit through the Sponsor lane and our team will follow up within 48 hours.
Yes. The Freedom Day Parade is open to schools, fraternities, sororities, dance crews, marching bands, car clubs, motorcycle clubs, equestrian groups, and community organizations. Step-off is 10AM Saturday.
Absolutely. The Family & Youth Zone runs all weekend with bounce houses, face painting, amusement rides, chess, kite flying, the Magic Show, and Kulture Trivia for all ages.
June 19–21 • Piedmont Park
BE THERE.
BE SEEN.
BE FREE.
Whether you attend, vend, sponsor, perform, volunteer, run, march, or donate — pick your lane now and we’ll see you in the park.